The students will:
• Acquire basic knowledge about main theories concerning corporate and business strategy
• Have a global perspective of firm activities from top management viewpoint
• Be able to assess the feasibility of individual or collective course of action analyzing specific business cases.
More specifically, students will understand: 1/The dynamic relationship between strategy and organizational structure; 2/Technics of competitive and corporate analysis
- Enseignant: Dunes Mathieu
Un tour d'horizon des nouvelles tendances de consommation
- Enseignant: Lauras Rosemarie