Multichannel Communication

The objective of the Multichannel Marketing course is to provide a comprehensive understanding of how to design and manage integrated marketing strategies across multiple channels to enhance customer engagement and drive sales. This course covers the essential elements of multichannel marketing, including channel selection, customer journey mapping, and the coordinated integration of online and offline touchpoints. Participants will learn to develop cohesive marketing campaigns that utilize diverse channels such as social media, email, mobile, and physical retail to deliver a consistent brand message and improve the overall customer experience. Through case studies, practical assignments, and scenario-based questions students will gain the skills needed to effectively coordinate and optimize marketing efforts across various platforms enhance marketing performance.