Instructor: Benjamin
Kakavand
Objectifs du cours/Course objectives:
The objective of this course is to enhance understanding of how cultural differences influence global business practices. Through the exploration of key theories and models, students will gain insight into the complexities of cross-cultural communication, negotiation, and conflict resolution. The course aims to develop practical skills for effectively navigating and managing cultural diversity, enhancing both individual and organizational performance in a global context. By engaging in discussion questions and scenario-based questions, students will learn to adapt business strategies and communication styles to foster successful international partnerships and operations.
Plan de cours/ Lesson Plan :
- Introduction to Culture
- Perceptions of Business Across Cultures
- Organizational Culture
- Socialization
- Strong versus Weak Cultures
- Types of Organizational Culture
- Organizational Culture and Leadership
- Dimensions of Cultural Differences
- Cross-Cultural Communication
- Culture Shock
- Ethics and Organizational Culture
- Diversity Management
- The Role of Technology
- Managing Conflict
- Generation and Culture
Cultural Risk in International Business- Enseignant: Kakavand Benyamin
Instructor: Benjamin Kakavand
Objectifs du cours/Course objectives:
The objective of the E-Commerce and M-Commerce course is to provide students with a comprehensive understanding of the fundamental concepts, technologies, and strategies involved in online and mobile commerce. The course will explore the dynamics of e-commerce platforms, mobile commerce applications, and the latest trends shaping the digital marketplace. Students will learn to analyze and implement effective e-commerce and m-commerce strategies, including user experience optimization, and mobile marketing techniques. By discussing real-world case studies and engaging in discussion questions, students will learn to develop and manage successful online and mobile commerce initiatives, optimize digital sales channels, and enhance customer engagement in an increasingly connected world.
Plan de cours/ Lesson Plan :
- Introduction to E-commerce
- E-Commerce Business Models and Concepts
- E-Commerce and M-Commerce Marketing and Advertising Concepts
- E-commerce Technology and Business Model Disruption
- Social, Mobile, and Local Marketing
- The Social Marketing Process
- Local and Location-Based Mobile Marketing
- Enseignant: Kakavand Benyamin
- Enseignant: Andrieu Benjamin
- Enseignant: Andrieu Benjamin
Objectifs de l'UE 6 :
- Comprendre ce qu’est la méthodologie de recherche et ses utilités / finalités
- Savoir collecter et analyser les données de recherche qualitative et quantitative :
- choix des méthodes et outils de collecte ;
- choix des méthodes d’analyse et mises en pratique
- Anticiper le mémoire en travaillant l’adéquation thématique / sujet / problématique et méthodologie
- Enseignant: Balech Sophie
- Enseignant: Lefrancois Alicia
L'objectif du cours est de fournir un cadre conceptuel et pratique sur le management de la relation client et le management des équipes commerciales.
- Enseignant: Sclafer Sebastien