Instructor: Benjamin Kakavand
This course aims to equip students with both the language skills and industry knowledge needed to excel in the global marketing field. Through this course, students will master essential marketing terminology and research methodologies in English, enabling them to effectively communicate and analyze data within international contexts. Key objectives include developing proficiency in crafting and presenting marketing strategies, conducting comprehensive market research, and interpreting global market trends. Students will engage in hands-on exercises and real-world case studies to apply their knowledge and language skills. By the end of the course, students will confidently navigate marketing challenges and opportunities in English-speaking environments, enhancing their ability to perform in a competitive, global market.
Plan de cours/ Lesson Plan :
- Analyzing the Marketing Environment (micro and macro environmental factors)
- Economic Environment Analysis for Marketing Strategy Development
- Marketing Research Steps
- Types of Marketing Research
- Marketing Research and Ethical Issues
- Global Market Research Techniques and Process
- Pricing Concepts and strategies: Establishing Value
- Industry Analysis: Forces Influencing Competition
- Strategic Elements of Competitive Advantage
- Enseignant: Kakavand Benyamin