Instructor: Benjamin Kakavand
Objectifs du cours/Course objectives:
The objective of the E-Commerce and M-Commerce course is to provide students with a comprehensive understanding of the fundamental concepts, technologies, and strategies involved in online and mobile commerce. The course will explore the dynamics of e-commerce platforms, mobile commerce applications, and the latest trends shaping the digital marketplace. Students will learn to analyze and implement effective e-commerce and m-commerce strategies, including user experience optimization, and mobile marketing techniques. By discussing real-world case studies and engaging in discussion questions, students will learn to develop and manage successful online and mobile commerce initiatives, optimize digital sales channels, and enhance customer engagement in an increasingly connected world.
Plan de cours/ Lesson Plan :
- Introduction to E-commerce
- E-Commerce Business Models and Concepts
- E-Commerce and M-Commerce Marketing and Advertising Concepts
- E-commerce Technology and Business Model Disruption
- Social, Mobile, and Local Marketing
- The Social Marketing Process
- Local and Location-Based Mobile Marketing
- Enseignant: Kakavand Benyamin
Instructor: Benjamin Kakavand
This course aims to equip students with both the language skills and industry knowledge needed to excel in the global marketing field. Through this course, students will master essential marketing terminology and research methodologies in English, enabling them to effectively communicate and analyze data within international contexts. Key objectives include developing proficiency in crafting and presenting marketing strategies, conducting comprehensive market research, and interpreting global market trends. Students will engage in hands-on exercises and real-world case studies to apply their knowledge and language skills. By the end of the course, students will confidently navigate marketing challenges and opportunities in English-speaking environments, enhancing their ability to perform in a competitive, global market.
Plan de cours/ Lesson Plan :
- Analyzing the Marketing Environment (micro and macro environmental factors)
- Economic Environment Analysis for Marketing Strategy Development
- Marketing Research Steps
- Types of Marketing Research
- Marketing Research and Ethical Issues
- Global Market Research Techniques and Process
- Pricing Concepts and strategies: Establishing Value
- Industry Analysis: Forces Influencing Competition
- Strategic Elements of Competitive Advantage
- Enseignant: Kakavand Benyamin
- Enseignant: El Khatib Farah
- Enseignant: Geoffroy Francois
- Enseignant: Changeur Sophie
- Enseignant: El Khatib Farah
- Enseignant: Kurtzke Juliane
- Enseignant: Lefrancois Alicia
- Enseignant: Condamines Thierry
