Instructor: Benjamin Kakavand
Objectifs du cours/Course objectives:
The objective of the E-Commerce and M-Commerce course is to provide students with a comprehensive understanding of the fundamental concepts, technologies, and strategies involved in online and mobile commerce. The course will explore the dynamics of e-commerce platforms, mobile commerce applications, and the latest trends shaping the digital marketplace. Students will learn to analyze and implement effective e-commerce and m-commerce strategies, including user experience optimization, and mobile marketing techniques. By discussing real-world case studies and engaging in discussion questions, students will learn to develop and manage successful online and mobile commerce initiatives, optimize digital sales channels, and enhance customer engagement in an increasingly connected world.
Plan de cours/ Lesson Plan :
- Introduction to E-commerce
- E-Commerce Business Models and Concepts
- E-Commerce and M-Commerce Marketing and Advertising Concepts
- E-commerce Technology and Business Model Disruption
- Social, Mobile, and Local Marketing
- The Social Marketing Process
- Local and Location-Based Mobile Marketing
- Enseignant: Kakavand Benyamin